There are many off-page SEO strategies that can improve your expertise, authority, and trustworthiness (EAT) so that your website ranks higher on search engines like Google. To help you, we’ve compiled a list of top off-page SEO strategies that generate more organic traffic. Many of the strategies below are related to link building strategies, while others focus on increasing other brand signals that are reflected in your website’s rankings. See the complete list below and choose the strategy that best suits your needs.
Create share-worthy content
To generate positive brand signals that build authority and trust, make sure your content is persuasive enough to motivate other websites, influencers, and target audiences to share it. Masu. Creating share-worthy content starts with understanding your audience’s needs and providing actionable information in a unique and engaging way.
Examples of share-worthy content include comprehensive guides, insightful industry reports, and visually appealing infographics that provide value. The more your content is shared, the more backlinks you will build. Additionally, when people share your content on social media and elsewhere, it also generates positive brand signals.
Provide direct support
One of the most common ways to build backlinks is through direct outreach. Direct outreach is the act of finding relevant websites with high domain authority, contacting them via email or similar medium, and suggesting pieces of their content that you can link to. When conducting direct outreach, it’s important to first identify reliable websites that are relevant to your audience. Then, make sure to suggest really useful content that will benefit your website by linking to it.
Run broken link building
Broken link building is a link building outreach strategy that uses SEO tools like Ahrefs and Semrush to identify broken links on relevant and trusted third-party websites. From there, it visits those websites, identifies broken links, and suggests relevant alternative content from the website.
Respond to HARO requests
Help a Reporter Out (HARO) is a website that connects journalists and bloggers with expert sources for the stories they’re writing. Journalists submit questions for expert opinions and select the top answers to include in their content. Often these journalists will provide a backlink to your website as a quote attribution.
Guest blogging on related websites
Guest blogging is a great way to improve your brand signal by building off-page brand authority and generating additional backlinks. To guest blog effectively, find relevant and reliable websites that accept guest blog posts. From there, create valuable content for her website and send it along with the writer’s bio mentioning your brand. Many guest blogging sites often allow you to insert her one link on your website.
Find unlinked brand mentions
Websites and social media profiles often mention your brand without linking to it. Even mentions of your brand can be high ranking signals for search engines, but it’s important to identify unlinked brand mentions and ask them to link to your website. One of the best ways to find mentions of your brand is to create a Google Alert for your brand. This way, you can get daily updates on who is mentioning your brand and reach out to those who might be unlinking and getting backlinks.
Utilize influencer marketing
Influencer marketing is an effective way to increase brand mentions and social media interactions, both of which provide positive off-page ranking signals to search engines. Make sure to only engage with social media influencers who have an audience relevant to your brand. Work with them to create an influencer marketing campaign that promotes your brand and its value proposition, providing links to your company’s website and social media profiles where applicable.
Increase social media participation
In addition to influencer marketing, focus on growing an engaged social media following by consistently posting relevant content on your social channels. An engaged social audience that interacts with your brand on a regular basis is a positive ranking signal for search engines like Google and helps build brand authority and trust.
Press release distribution
Press release distribution is a great way to generate organic backlinks, as many online publications automatically retrieve relevant press releases. You can usually add one or two links to your website within each press release. The best approach when using this strategy is to work with a press release distribution company like eReleases. This company can not only help you create your release, but also get it featured in reputable publications.
Submit your website to online directories
There are many online directories that aggregate a list of websites across a variety of topics and include links to each website in the directory. This is an effective way to build backlinks in the first place, as you can often submit your website for free or for a small fee. However, be sure to check the authenticity of the directory before submitting. For example, some organizations, such as the Better Business Bureau or local chambers of commerce, have stronger directories than others.
Generate online reviews
Online reviews provide powerful signals that are taken into account when ranking content online. These are sent by third parties who have interacted with your brand, so they can build a lot of credibility and trust. Focusing on generating positive 5-star reviews from your legitimate customers can be very helpful for off-page SEO. These reviews can be generated on third-party review sites like G2 or on your local Yelp page.
Optimize local SEO
In addition to online reviews, it’s important to optimize your local SEO pages like your Yelp page and Google Business Profile. By optimizing your pages with the most relevant brand information, you can send additional ranking signals to search engines about your reputation and trustworthiness.