Google is taking an aggressive stance on artificial intelligence (AI)-generated content in its latest update to its search results pages, posing a risk to small business owners who rely on market automation to optimize their web pages. there is a possibility.
According to an announcement posted earlier this month, Google is leveraging its experience in combating spam and unhelpful search results to rely on a variety of search engine optimization (SEO) techniques to help it appear in unrelated searches. The company plans to begin deleting the pages that contain the site soon. “This update includes our This includes improvements to some of our core ranking systems,” the company said.
One of the main targets of this new update is marketing automation, or what Google calls “content creation at scale.” Through means such as AI, many platforms generate large amounts of useless content that is primarily intended to feed search algorithms rather than provide a service, negatively impacting the quality of the user experience. I am. To address this problem and direct users to authentic, human-created content more often, Google began de-indexing his websites that exploited automation and SEO loopholes. Hundreds of pages with notoriously spammy or useless content have already been removed from the platform’s search engine results pages in the days following the announcement, and more are likely to be removed in the future.
So what does this mean for small business owners? Since AI became available, many entrepreneurs are turning to automation to help design web pages and digital content. Now it looks like this. Some platforms, like GoDaddy’s Airo, have implemented services that allow you to create entire websites complete with images and text based on a small amount of user input. Even Google announced its own AI (Bard). Should entrepreneurs avoid these platforms in light of Google’s new updates?
Google combats AI abuse, spam, and SEO manipulation, but not all websites that use automation or follow best practices to appear in search results will be marked for de-indexing . However, while Google appears to be focused on dealing with the most prominent violators for now, its aggressive new stance is alarming for businesses large and small.
But instead of adopting new technology, entrepreneurs should focus on proven ways to get noticed online. The most effective digital content—the kind that drives organic traffic—is always authentic, consumer-centric, and helpful. Maintaining these standards is no longer a recommendation. It has now become mandatory. Going forward, small business owners will need to apply AI, automation, and SEO intentionally. Not only does this protect you from future more restrictive updates, but it’s also more effective than any amount of spam at increasing engagement.
