The Wilson pop-up store in Omaha won’t be the only place fans of the Men’s College World Series can see products from the Wilson baseball family of brands.
At Charles Schwab Field, seven of the eight teams participating in the event arrived,
Nebraska will be backed by Wilson.
The unprecedented advantage of Wilson’s team has kept the company busy and excited.
“Our customers are baseball fans, and we’re baseball fans,” Wilson’s Jim Hackett said.
“For us, it’s exciting,” the baseball/softball general manager told Baseball America.
There’s a better place to be a baseball fan than Omaha, Nebraska, in my opinion.
“It’s great to have seven universities here and representing our brand.”
usually.”
Wilson’s portfolio includes seven schools all using Wilson ball gloves and EvoShield protectors.
Gear. Tour schools Tennessee, Florida, North Carolina, and North Carolina
The three schools wielding the Louisville Slugger bat (Florida, Texas A&M, Virginia)
Select the DeMarini bat.
“We’re very enthusiastic about this,” Hackett said.
In both softball and baseball, Wilson sponsors hundreds of schools.
Although the standard is low, having seven people in the final eight represents a special time and really helps raise awareness.
Brand’s.
“The people who come to watch the game are very passionate about baseball,” Hackett said.
Not only school alumni and sports fans in general, but also American baseball fans
Keep an eye on Omaha. It’s really an adrenaline boost for the whole team to work through all of this.
It’s a brand.”
The four different brands in Wilson’s portfolio each have their own unique characteristics, Hackett said.
Our unique research and development team, “Passionate
The best for the best players.”
This cannot be achieved without collaboration with the schools.
“The insight of players competing at the highest level is invaluable to us.
“We couldn’t have done it any other way,” Hackett said of the university partnership. “Our people
We work with athletes on campuses and in stadiums across the country, constantly making sure our products fit, feel and perform to help them compete and win. That’s something we care deeply about.”
The partnership to provide Wilson products to the team also gives the brand insights such as:
As your game evolves, you’ll build in feedback from your players and their relationships.
“Without their insight, nothing works,” Hackett said.
It’s players that motivate schools to partner with Wilson. Hackett cited Virginia coach Brian O’Connor, who switched to DeMarini, Wilson and EvoShield after hearing from freshmen that they wanted to use DeMarini.
“When a player comes on a recruiting visit and sees Wilson, EvoShield, DeMarini or Louisville Slugger, it’s all at the player’s discretion,” Hackett said. “It doesn’t matter how good a service we provide to the team or what free products we give them if the players don’t like our products. Players have a voice, and that’s what drives coaches to want to associate with our brand.”
Hackett said the varsity players represent a really well-rounded team when it comes to on-field accomplishments.
Preferences vary, and players choose gloves and
Bat. Infielders generally choose the 1786 or 1787, but other Wilson
The glove doesn’t have any standout models for other positions.
Louisville Slugger Atlas
The DeMarini Voodoo One is the top two bats in the country, and college teams offer a variety of swing styles and usage scenarios, which has led to ample use of the Atlas, Select PWR, and Omaha Slugger lineups, as well as the DeMarini The Goods, Voodoo One, and CF, respectively.
“Players are increasingly understanding which bat is best suited for their game,” Hackett said.
Elbow guards are the most popular of the EvoShield products, followed by elbow protection.
Feet, ankles, shins. The quickest equipment to go up is the sliding mitt.
“EvoShield is about keeping players on the field,” Hackett said, “protecting them is what this mission is all about. For a hitter, the elbow is the most likely spot that will take a player off the field with a bruise or have to play with an injury.”
The excitement on the field for the seven schools will be even more intense off the field.
Wilson’s Omaha store sells special edition merchandise named after fans’ teams.
With seven schools competing in the Men’s College World Series, fans have plenty of options for Wilson.