Colorado Springs, Colorado, June 17, 2024 LONDON, Oct 23, 2020 /PRNewswire/ — Intero Digital, a leading innovator in digital strategy solutions, announces the release of Intero GRO (Generative Response Optimization), a unique evolution of Generative Engine Optimization (GEO). This cutting-edge service is designed to optimize websites for top placement and positioning, improving performance in both traditional SEO and AI-driven search engine results that are transitioning to a more conversational, response-based search experience.
“Generative engine optimization is not the future, it’s the present,” said Christina Adame, VP of SEO at Intero Digital. “With 200 million monthly active users on ChatGPT alone, the way people search for information is fundamentally and rapidly changing. Our unique GRO sets the foundation for the next generation of digital marketing, where AI is not just a tool, but a central part of it.”
As artificial intelligence (AI) technology plays an increasingly central role in search, Intero GRO positions agency clients at the forefront of this wave of transformation. The addition of Intero GRO to Intero Digital’s existing services and strategies enables brands to fully leverage the capabilities of AI engines, paving the way for significant growth and competitive advantage as AI plays a bigger role in search. With recent data suggesting that up to 60% of organic traffic could be influenced by AI-driven search, it’s essential for businesses to adapt and stay ahead of the curve.
“This new GRO service is fine-tuned to extend traditional SEO principles and also harness the potential of generative AI models,” said Intero Digital co-CEO. Danny Shepherd“Through in-depth AI research and analysis, we are able to develop custom strategies that align our clients’ content with AI algorithms to increase their visibility and influence in AI-driven search results.”
Intero’s Generative Response Optimization (GRO) uses a comprehensive suite of cutting-edge technologies to maximize online visibility and increase brand engagement.
- AI Overview Keyword Insights and Topic Analysis: We dig deep into AI-driven analytics to identify queries that trigger specific AI responses and perform trend analysis on related content to optimize keyword visibility.
- Brand Perception Intelligence: By studying how advanced AI search engines like ChatGPT, Gemini, and Copilot perceive your brand, we develop strategies to positively influence this perception and strengthen your brand’s digital footprint.
- Competitor research and discovery: Identify AI-recommended competitors for your key keywords and analyze their strategies to unlock growth opportunities and refine your approach to beat them.
- Content optimization for AI: Our approach ensures that content is high quality, reliable, and engaging by improving its structure and clarity and incorporating trusted sources, statistics, and expert quotes. We prioritize natural language processing of keywords and use simple language, bullet points, and a conversational tone to increase relevance and user engagement, allowing our AI systems to understand and summarize the content and highlight it in AI-generated results.
- Creating and optimizing structured content: We structure and refine your content with clear organization and schema markup, making it easily understandable by both traditional and AI-driven search engines. This increases visibility and engagement across a range of content types, including FAQs, reviews, and more info pages. Our approach allows your content to be easily summarized by AI and optimized for the modern search environment, resulting in a better user experience and increased engagement.
- Technical SEO and Accessibility: We address the technical aspects by fixing crawling and indexing issues, optimizing HTML tags, and ensuring that it is mobile-friendly and fast loading. These enhancements help our AI models efficiently access and understand your site’s content, improving discoverability and rankings.
“Our deep dive into the understanding and preferences of generative AI allows us to revolutionize the way our clients interact with the digital ecosystem. We’re not just participating in the market, we’re creating the market,” Shepherd said.
“The future is moving faster than ever before.” Scott Lowenstein“GRO enables our clients to stay ahead of the curve,” said the director of AI at Intero Digital.
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To learn more about Intero GRO and how Intero Digital can transform your digital strategy, click here or contact us at 719-725-6400.
InterDigital is a full-service digital marketing agency that combines technology, strategy and multi-channel expertise to translate insights into real impact, delivering better marketing and driving great results.
If you would like to learn more about this topic, please email us. Ethan Vassar in [email protected].
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SOURCE Intero Digital