Google’s fight against spam content in the age of AI

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Google has become our primary navigator in the vast ocean of online content, shaping not only our daily decisions but also our perceptions and purchases. I mean, we Google everything. Unfortunately, since the advent of AI tools like ChatGPT and Gemini by Google, website and blog owners are creating tons of AI content and using clever and deceptive SEO tactics to rank high. It is simply distributed on the web.

AI-generated spam content ranks higher on Google

When you’re looking for the best books in any category, like popular book publications, the best smartphones, or the best psychiatrists near me, the search engine results you see don’t necessarily lead to the treasure you’re looking for. There are no restrictions. I’m looking for it. Instead, you’re often guided through a sea of ​​useless SEO-optimized listings that prioritize visibility over actual quality and relevance.

Sometimes it’s pure spam. Consumers click on it without realizing it, and end up buying or purchasing substandard products and services. Suppose someone is looking for a physical therapist or medical service, wanting to find the most qualified professional nearby. However, the first few listings are the ones that have mastered her SEO skills and are not necessarily the ones that have the best patient feedback or qualifications.

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This pattern doesn’t end here. It covers a range of services and products that we use on a daily basis.

The same goes for finding talented content writers, reputable content writing services, the best online courses, legal services, fitness and wellness options, and more. The list spans disciplines and searches.

The result of such skewed visibility has a significant impact on the user’s purchasing process.

Google’s biggest SEO update ever

In light of the manipulation by SEO tactics, Google has been working to improve its algorithm to prioritize genuine, useful content over AI-generated useless content. Google recently released a major update to combat spam content.

In March 2024, Google introduced important updates focused on improving the quality of content that truly addresses users’ information needs. This update makes our stance on AI-generated content very clear, emphasizing the importance of high-quality, human-first content that demonstrates expertise, experience, authority, and trustworthiness (EEAT). I am.

This update employs advanced AI classifiers and various ranking factors to evaluate the usefulness of your content and balance text-based information with other content types without relying solely on AI judgment. I’m trying to take it.

Google’s update penalizes low-quality AI-generated content, allowing creators to focus on content that has real value, instead of being optimized specifically for search engines that get the most attention. We encourage you to create content that is informative, authentic, and tailored to human interests and needs.

This ensures a more reliable and valuable online environment for users, allowing them to make informed decisions without being fooled by search engine results manipulation.

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However, as a user, here are some tactics that can help you determine the trustworthiness of online content.

1) Expand your research: Don’t settle for the first answer Google provides. Broaden your search to include multiple sources.

2) Rate the creator: Choose content from known experts or established organizations to ensure credibility.

3) Trusted platform: Well-known sites with strict editorial policies are generally more trustworthy.

4) Read reviews: Independent user reviews can provide valuable insight about products and services.

5) Be skeptical of sponsored content. Remember that the main purpose of advertising is to sell.

6) Find recent updates. Outdated information can be misleading, especially when it comes to rapidly evolving subjects.

Bhavik Sarkhedi is an experienced writer based in India with bylines in prestigious publications around the world.

The thoughts and opinions shared here are those of the author.