Abstract
- SEO confusion. Google’s October 2023 core update saw quite a bit of change, which upset the SEO community.
- Spam review. Google’s spam updates have expanded to multiple languages and target a variety of deceptive techniques.
- Emphasis on quality. In favor of useful content, Google eliminates useless content generated by AI.
Editor’s note: This article was updated on November 6, 2023 with new data and information.
Within a month, Google introduced significant changes that could cause instability to countless websites. From core updates that resonated across the SEO community to a dedicated spam crackdown that expands its reach to new languages, the search giant continues its relentless pursuit of more relevant search results.
As website owners and digital marketers scramble to adapt, understanding these updates is critical to maintaining visibility on search engine results pages (SERPs). Masu. Let’s take a closer look at the latest algorithmic changes that could change the game for online content.
Google’s November 2023 Core Update
The November 2023 Core Update is a significant algorithm change, making it the second such update in less than two months and the fourth core algorithm update this year. The update will begin rolling out on November 2nd and will be fully implemented two weeks later.
This Core Update targets improvements to the Core Ranking system that are different from those adjusted in the October 2023 Core Update. Two major updates in such a short period of time is usually unusual, but Google typically recommends that site owners who are focused on creating content that is useful, reliable, and user-first. It suggests that no major changes need to be made in response.
Along with this update, Google also posted a revised Q&A about the Google Search update. This Q&A provides more guidance on the differences between ranking systems and updates, why Google deploys updates, and the steps site owners should take when updating. If you still need help or would like to track your volatility report after an update, please visit Google’s Search Central Help Community Forum.
Google’s October 2023 Core Update
The October 2023 Core Update, the third core update of the year, began rolling out on October 5th and was completed on October 19th.
Barry Schwartz of Search Engine Roundtable commented on the significant changes caused by this core update. “I can’t say enough about how impactful this update has been within his SEO community, and perhaps even more broadly,” he wrote.
Core updates are broad changes to Google’s search algorithms and systems that can have a significant impact on how web pages are ranked, but none of these updates are targeted to specific pages or sites. there is no.
According to Google, the overall goal of the core update is to ensure it fulfills its mission of providing useful and reliable results to search users. They compared it to creating a list of the top 100 movies of 2021. In a few years, when you update your list, you might add movies that didn’t exist three years ago. Or maybe you reevaluate some movies and realize they deserve a different spot. .
Related Articles: Latest News on SearchTop SEO Strategies
Google’s October 2023 Spam Update
Coinciding with the October 2023 core update was Google’s new spam update, which began rolling out on October 4th and ended on October 20th. Google Tweet In this regard, the company said that updates to its spam detection capabilities will “improve coverage of many languages and spam types.”
This update applies globally and improves coverage of Turkish, Vietnamese, Indonesian, Hindi, Chinese, and other languages. Common types of spam that Google targets are:
- Cloaking: Presenting different content to users and search engines in order to manipulate the SERPs and mislead users.
- Entrance/exit: A site or page created to rank for specific similar search queries. These direct users to intermediate pages that are not as useful as the final destination.
- Scraped content: Content pulled from other reputable sites that provides no additional value to users.
- Spammy auto-generated content: Programmatically generated content without adding anything original or providing sufficient value.
- Hidden text and links: Content placed on pages designed to manipulate search engines that cannot be easily viewed by human users.
- Keyword stuffing: Embedding keywords into web pages to manipulate the SERPs.
Google said businesses that are aware of the impact of this update should review their spam policies and ensure they are in compliance.
Google’s helpful content updates for September 2023
Google’s September 2023 Helpful Content Update, which ended rolling out on September 28, was not a core update, but it still helps improve content designed to rank higher on search engines, especially AI-generated content and low-quality content. and targeted useless content.
This update will encourage useful content, but we’ll also demote useless content soon. It’s global and targets all languages, and Google said the update will be more visible in online educational materials, entertainment, shopping, and technology-related content, according to Barry Schwartz.
Added Danny Sullivan, Google Search Spokesperson Tweet“In addition to making it easier to find authentic perspectives, we are also improving the way we rank across search results by focusing on content with unique expertise and experience.”
According to Google, content on sites that are deemed to have a large amount of overall unhelpful content are less likely to perform poorly in search. “Therefore, removing unhelpful content can help other content rank better.”
Guidelines on how to create useful, people-first content include questions to self-assess your site:
- Does the content provide original information, reporting, research, or analysis?
- Does the page title provide a clear summary of the content?
- Would you like to see this content referenced in a print magazine or book?
- Is your content produced in bulk and outsourced to many creators?
Related article: The paradox of AI and content marketing: Strengthening and threatening the future
Google’s August 2024 Core Update
Google’s second major core update rolled out on September 7th, with the overall goal of improving search results. The August 2024 core update targeted all content types in all regions and all languages. Google says the update won’t penalize content, but instead reward great pages.
Some pages that experienced performance degradation may fully recover after the rollout is complete. However, recovery is not guaranteed. Additionally, if we improve the content, performance may not return until the next broad core update is released.
Google recommends that you focus on creating high-quality content for sites and pages that are underperforming. Content creators who want better results in the SERPs may want to follow these points: eat Roadmap:
- experience: Does the content indicate that it was created with some experience?
- Expertise: Does the content creator have the necessary knowledge and skills for the topic?
- Authority: Is the website or content author a known go-to source for the topic?
- trust: Is there independent, reliable evidence that the website or content creator is considered trustworthy?
Navigating the evolving SEO landscape
Google is constantly updating its search algorithms. And it’s important for marketers, content creators, and SEO professionals to stay abreast of these changes to secure and maintain their rankings in the SERPs.
Keep in mind that it can be difficult to determine how and why performance varies. What ongoing changes does Google make to its search algorithms? Not all of them, including small core updates, are made publicly available. Despite these challenges, one thing remains clear. That said, committing to creating high-quality, user-centered content is always the best compass for success with search engine optimization.
