Government encourages digital transformation for SMEs, promotes SEO technology
In recent years, the Hong Kong government has actively introduced various policies to promote the digital transformation of small and medium-sized enterprises, and launched the “Digital Transformation Support Pilot Program” to encourage enterprises to use digital technology to improve their operational efficiency and competitiveness. At the same time, the government has invited many well-known digital marketing enterprises from mainland China and the world to set up regional offices in Hong Kong. This fully reflects the Hong Kong government’s emphasis on the value of the region and the long-term benefits of the digital business environment. In light of this, enterprises should use SEO to improve their website rankings and visibility in search engines. A good SEO strategy not only increases brand awareness and attracts potential customers, but also helps enterprises stay competitive and achieve sustainable development in the rapidly changing digital business environment.
First Page Report Reveals 3 Main Reasons Companies Are Losing Search Rankings
According to a First Page research report, there are three main reasons for a drop in Google search rankings: poor optimization of website content and structure, lack of an effective backlink strategy, and not responding quickly to search engine algorithm updates. Generally, a drop in rankings caused by poor content optimization is very difficult to notice due to the inherent working mechanism of search engines. Given the passive nature of users in receiving information, it is difficult for them to notice the content they have missed. This affects the visibility and traffic of the website. Poor content structure will also affect the user experience, and naturally the conversion rate of the website will decrease. Lack of backlinks and inability to adapt to algorithm updates will prevent search engines from fully recognizing the importance and authority of the website, resulting in a significant drop in organic search traffic, fewer potential customers and business opportunities, lower conversion rates, and reduced brand effect. Conversely, competitors who actively implement SEO measures during this period, conduct competitor and SERP analysis, and implement changes based on the results will ensure better rankings and gain more traffic and business opportunities.
SEO Tips for the AI Era: Companies Should Conduct Regular Internal SEO Audits
Hector Law, SEO and product development leader at First Page, said: “Many business managers are trying to rely on AI tools to solve SEO problems, but the results are unsatisfactory. The basic logic of AI operation is based on ‘past’ data for analysis and summary, and its predictions are based on large-scale calculations. However, SEO is the result of developers continuously adjusting strategies and motivations based on timely changes. To flexibly adjust SEO strategies, we need to grasp the trends with very keen and deep insights into the search behavior of users and consumers. Therefore, AI cannot answer why SEO performance is declining, nor can it customize digital marketing strategies. Unless users design a set of intelligent and comprehensive questionnaires and checklists in advance and allow AI to review, calculate and enter them, the effect of SEO cannot be maximized. Therefore, in the practice of SEO, AI tools can only play a supporting role at present, and the judgment and development of human SEO experts is still important in determining SEO strategies. ”
It is necessary to comprehensively optimize website content, structure and backlinks, and keep up with search engine algorithm updates in a timely manner. This is not only related to website traffic and conversion rates, but also important to ensure overall market competitiveness. For this reason, First Page recommends that enterprises regularly use professional SEO services to formulate professional solutions from the following four aspects: First, help enterprises conduct comprehensive website audits and diagnostics to identify the causes of ranking drops; Second, develop and update keyword strategies that fit business needs and market environments, and revise content marketing plans accordingly; Third, build diverse backlinks to enhance website authority; Fourth, continuously monitor search engine algorithm upgrades and adjust SEO strategies to meet timely changes.
For more information, please see below.
https://www.firstpage.hk/resources/google/google-ranking-drop-investigation-2024/
Hashtags: #SEO #DigitalMarketing
https://www.firstpage.hk/zh/
https://www.linkedin.com/company/firstpage-digital/
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About the first page
First Page is one of the leading digital marketing agencies in Hong Kong, offering comprehensive SEO services. Their team of experts has extensive experience in formulating effective local and international SEO strategies for businesses to improve their website rankings and visibility on various search engines. In addition to SEO, the company also offers a range of services including e-commerce SEO, Amazon marketing, social media advertising, Google ads, content creation and more to help businesses make the most of digital platforms to expand their businesses. First Page is committed to ensuring service quality with excellent overall performance and providing custom solutions tailored to its clients. With advanced SEO technology and data analysis capabilities, First Page aims to bring lasting, high-quality digital marketing results to its clients.
