FCB/SIX India handles SEO and content management for Nuvision Autoglass, ET BrandEquity

FCB/SIX India has acquired the SEO and content management duties for two websites, Nuvision Autoglass and Autoglass America, operated by US windscreen replacement and repair company Nuvision Auto Glass.

With this assignment, FCB/SIX India plans to create engaging content that will increase online awareness of the brand, optimise search engine rankings and drive customer engagement on both the brands’ websites, the company said in a press release.

The account will be managed by the agency’s Mumbai office.

Sandeep Jha, Marketing Director, Nuvision Auto Glass said, “This partnership marks an important step in our endeavor to provide innovative solutions and exceptional service to the auto glass industry. We look forward to achieving new milestones in SEO excellence and business development together with FCB/SIX India.”

Ankit Banga, Chief Business Officer, FCB/SIX India added, “We are delighted to collaborate with NuVision to strengthen their online organic growth strategy in the US market. Together, we hope to set a new benchmark in the auto glass industry with a conversion-based SEO roadmap, mapping consumer journeys across multiple touchpoints to drive business success.”

Commenting on winning the contract, Rohan Mehta, CEO, FCB Kinnect and FCB/SIX India said, “It is fantastic to see our services in demand both locally and internationally. The auto glass segment is a niche one and we are thrilled to be able to take Nuvision Auto Glass’ content and SEO management to new heights.”