Integrating generative AI into search provides a compelling value proposition.
If SEOs find a way to effectively implement this technology, it has the potential to revolutionize the industry and fundamentally change the way people interact with search.
Although there are still concerns about the accuracy of AI-generated content and omissions that result in some information being taken out of context, SEO expert Eric Enge says the technology is still useful for creative inspiration. It’s a great tool to save time and rations.
Below is an overview of how to use generative AI to drive your technical SEO strategy, as presented by Enge at SMX Advanced.
1. Coding
According to Enge, one of the impressive aspects of ChatGPT is its coding proficiency. He explained:
- “Chat GPT is a great starting point for your code. Sometimes it’s a little buggy and requires some debugging, but it’s a great place to start. It is recommended.”
- “If you use this to generate schema markup, keep in mind that it is just a starting point. So please have someone who knows how to read schema markup verify that it is correct. Use generative AI to speed up the process.”
Enge shared an example scenario of using generative AI to create Hreflang tags for various web pages.
- “I could speak four different languages. I had a lot of tags and they all look really nice. This is an example of how [generative AI] Helps speed up your work. ”
3. Translation
Generative AI produces accurate results when used for translation purposes. Mr. Enge said:
- “We used it to translate keywords from English to French, and the results were very strong.”
- “These are very common applications, so this kind of thing can be very useful from an operational and business operational standpoint.”
4. Implementing .htaccess rules
Enge added that generative AI can also be used to speed up the process of implementing .htaccess rules.
- “If someone says they’re a GoogleBot but they’re not coming from a Google IP address, that’s generally not a good thing. It’s not clear what harm that could cause. There is no benefit to be gained from doing so. Therefore, you can block them.
- “Just do it regularly and find the people who are doing that to you and block them. This is a very good thing.”
Enge recommended using generative AI for creative inspiration for title tags, but stressed that SEOs also need to consider other factors before publishing anything. Did.
- “We found a lot of great titles for potential use. Great for brainstorming ideas, but since we don’t really have data from ChatGPT yet, we recommend applying search volume analysis as well. Masu.”
- “But all we can do with this technology is get an idea of what we want from a title from the user’s perspective, and that’s an important perspective to bring.”
When you use generative AI to create meta descriptions, you can fine-tune your results with additional prompts until you’re happy with the result. Enge added:
- “I just kept throwing these little wrinkles and got good suggestions for six different meta descriptions.”
- “The best way to write a meta description is to create something that makes people want to click through, because we know that meta descriptions don’t affect rankings. We want it to be appealing to users so they understand what they’re getting when they click. Generative AI allows us to create samples that are close to what we want to use.”
7. Summary of contents
Enge said the generated AI performs this task using only user-entered content, so it is accurate when summarizing content and leaves no room for confusion, omitted dates, or false information. I am.
- “It’s a great tool for summarizing content because it doesn’t have the problem of hallucinations.”
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8. Grouping keywords
Enge also shared an example of using ChatGPT prompts to categorize and cluster keywords into groups. he added:
- “It wasn’t perfect, but it actually did a pretty good job of categorizing keyword lists and groups based on commerce search intent.”
- “However, ChatGPT did a very good job of classifying keywords into groups based on relevance. In fact, I would say the answers we got were 100% accurate.”
9. Content support
Generative AI is also a useful tool for generating content ideas. You can get a list of article suggestions by asking ChatGPT to create a list of frequently asked questions related to your topic.
- “You can use this technique when you’re just starting to build a new topic area on your site. Still, you’ll want to have a subject matter expert look it up, and you’ll want to make sure the list provided is comprehensive. Never assume that.”
- “But it can speed up the brainstorming process, which I think is a very interesting aspect of this tool.”
See: Boost your technical SEO with ChatGPT
Below is the complete video of Enge’s SMX Advanced presentation.
The opinions expressed in this article are those of the guest author and not necessarily those of Search Engine Land. Staff authors are listed here.
