The artificial intelligence market has skyrocketed to $184 billion between 2023 and 2024. This market growth is expected to continue, reaching a staggering $826 billion by 2030.
Of course, such dynamic growth of AI is connected with the fact that it has revolutionized a wide range of fields: already today, this technology is used in machine translation, smart homes, cybersecurity, advertising, e-commerce, and many other areas.
The good news for businesses and SEOs is that artificial intelligence is also being used in web search, which means artificial intelligence SEO is the future.
Understanding the role of AI in SEO
Simply put, artificial intelligence (AI) is intelligence achieved by computer systems. Digging deeper, AI is an umbrella term that covers a range of technologies, including deep learning, machine learning (ML), natural language processing (NLP), and computer vision.
All these technologies give AI human-like capabilities such as learning, planning, reasoning, and even creativity.
So, what can be done?
Essentially, artificial intelligence is built to solve problems in the same way humans do: through data analysis and learning, it can handle a wide range of tasks, including voice recognition, personalization, content creation, and automation.
There are also wide applications when it comes to SEO intelligence: thanks to its ability to access, analyze and interpret large amounts of data, artificial intelligence can make search engine optimization simpler and faster.
For example, AI SEO optimization tools can research high-traffic and relevant keywords, evaluate your content quality (readability, relevance, etc.), and perform many other tasks to ultimately help you dominate search engine results pages (SERPs).
What are the benefits? There are many, but here are the most important ones:
- Advanced keyword research.
- Predictive analytics;
- Improved personalization.
- Efficient data analysis.
- Better user experience.
- Automation and productivity.
At this point, many popular software providers have already integrated AI into their tools. You can explore the prices of SEO tools with artificial intelligence features to choose a solution that will improve your search engine rankings. But before that, let’s take a closer look at the best practices for using SEO intelligence.
1. AI-powered Keyword Research
Keyword research is one of the best ways to use AI SEO software. With the help of cutting-edge ML algorithms, AI-powered tools can analyze vast amounts of data and derive valuable insights into users’ search behavior, more than a human could ever comprehend. This way, in just a few seconds, these tools can provide you with a list of relevant, high-traffic keywords that you can target.
How to use it:
- You tell the tool to discover related keywords based on the query you specify. It evaluates various parameters of the suggested queries, such as search volume and competition, and selects the terms that are most likely to drive organic traffic to your site.
- Use this tool to analyze more targeted searches and discover high potential long-tail keywords. Queries with 3 or more words may be harder to find and have lower volume, but they tend to be more intent-driven and drive higher conversions.
2. AI-powered content optimization
Using AI for SEO content optimization is also one of the best practices. For a long time, content optimization was centered around inserting keywords, integrating internal links, and acquiring quality backlinks, but now it is a little different. In addition to all this, your content should perfectly match the user intent, and that is where artificial intelligence comes in.
Advanced tools allow you to:
- Analyze user needs and preferences.
- Defines the optimal length of the content.
- Gain insight into the specific topics and answers your target users are searching for on the web, then create topic clusters that match them.
- Find the most promising keywords (including LSI keywords) and assign them to all topic clusters.
Taking such an informed approach to content creation will ensure you high rankings in SERPs and tons of traffic. But that’s not all.
Thanks to advanced NLP algorithms, artificial intelligence tools like ChatGPT can now create human-like web copy in seconds. While there are still ethical and originality considerations that prevent you from using these tools to create content from scratch, you can leverage them to brainstorm ideas, create detailed content outlines, generate attention-grabbing headlines, and more.
3. Improved user experience
User experience directly impacts the engagement and loyalty of your website visitors, and while it may not be a direct ranking factor, it also plays a big role in how you position in the SERPs.
The possibility of improving user experience is one of the main benefits of artificial intelligence SEO, which has three aspects:
- Personalization – Artificial intelligence can collect and analyze statistics to identify existing user behavior patterns and make informed predictions about future behavior. This data can be used to ensure hyper-personalization at scale.
- Readability and engagement – AI SEO software uses NLP and user behavior insights to analyze your content based on a variety of factors, including word choice, sentence length, and paragraph structure, and offers data-driven suggestions on how to create content that is readable, accessible, and resonates.
- Adaptive Content – Adaptive content is well-planned omnichannel content that delivers meaningful interactions across multiple channels. It adapts to the user’s mood, emotion, behavior, device, channel, and other factors. Using artificial intelligence personalization and predictive algorithms, you can create highly adaptive content built around your target audience.
4. AI-powered technical on-page SEO
When it comes to technical on-page SEO, artificial intelligence can help a lot. Its smart algorithms allow businesses and experts to automate website audits and gather extensive information about the site’s technical performance.
The tool you choose will assess every aspect of your site including usability, loading speed, mobile friendliness, crawlability, indexability, content quality, etc. Based on the audit findings, you will be provided with suggestions on how to improve user experience and rankings.
5. AI for Meta Tags and Descriptions
Using AI for SEO titles and descriptions is a fairly new concept but is already gaining popularity, and our state-of-the-art generator tool allows you to create multiple meta title and description options in seconds.
Moreover, we can thoroughly analyze your content and target audience to ensure that your titles and descriptions are perfectly matched and resonate with users, ultimately improving not only your rankings but also your click-through rates and traffic.
6. Image and video optimization
Visuals such as images and videos play a vital role in any SEO strategy, increasing your chances of improving your rankings through keywords, as well as improving your content quality and engagement.
There are several ways to further optimize your videos and images with the help of artificial intelligence.
- Image analysis – Algorithmic analysis tools can scan an image in seconds and detect its key characteristics, which means such software can generate the best alt text for your image based on what is displayed in it, and suggest relevant keywords and tags based on the image content.
- Visual Production – A new generation of generative tools helps you create stunning images and videos in just a few clicks. Use this feature to find your visual inspiration.
- optimization – Finally, such tools can also help you optimize your visuals for maximum performance. For example, they can scan your images and videos and suggest improvements to elements like thumbnails, tags, and descriptions. Additionally, these solutions can help you find the best keywords for your visuals.
7. Monitoring and Analysis
Search engine optimization is an ever-changing field, which means constant tracking and improvement of results is required to stay competitive. This means analytics is absolutely necessary to create a truly powerful SEO strategy, and that’s where artificial intelligence can help.
AI SEO analytics uses complex algorithms and machine learning models to collect and analyze huge sets of complex, unstructured data. In the process of interpreting the data, such tools can identify patterns and make informed predictions for the future.
Most importantly, these algorithms handle all these tasks automatically and can structure and visualize the results for you, which is a game changer for your off-page and on-page SEO strategies.
Conclusion
AI for SEO is undoubtedly a hidden gem that has the potential to change the field forever. From providing valuable insights on high-traffic keywords to making predictions about user behavior and helping in instant analysis of raw data, it can help you perform better in the SERPs.
Read this guide to learn how to best use AI for SEO to get the most out of it. Use these best practices to gain a competitive advantage and dominate the SERPs.
