Located in the historic center of Milan, barry‘s Spring/Summer 2024 Campaign I’ll come back to life.A fantastic debut work by a creative director Simone Belotti and was photographed by a famous photographer Alasdair McClellanthe campaign tells a story of tradition and innovation, set against the enchanting backdrop of a Milanese villa.
The campaign subverts expectations by creating a series of images and videos that bring the villa to the fore and demonstrate the duality inherent in Belotti’s vision. This focus embodies the contrasting blend of classic and unexpected that is at the heart of the SS24 collection.
A modern twist on Bally’s signature, this piece brings artistic leatherwork to life on plume loafers, handcrafted scribe brogues, and Glendale flats. Heroes of the season such as Belle and Ollam, her bags are central to the collection’s architectural narrative.
Belotti’s intimate language is evident throughout the work, inviting the viewer into the core values that define Bally: craftsmanship, tradition, innovation and excellence.
Despite the grand setting, there is a deliberate simplicity, with a stage that allows the collection’s expert tailoring, beautifully crafted essentials and minimal accessories to sing. This campaign evolves the everyday, transforming timeless items into modern staples for his 21st century wardrobe.
The SS24 collection reflects Villa’s gentle lines and showcases the effortless precision that Bally has marked this season. It speaks to those who appreciate the intricate art of leather, the story of craft and subtle storytelling through design. With this campaign, Barry presents a collection that enhances his everyday life and becomes a modern foundation for discerning wardrobes around the world.