Google and Apple are in talks over a deal to put the search engine’s chatbot technology on every iPhone, but a spat over the overreach of the system to promote diversity continues.
The two tech giants are in talks to license some of Google’s Gemini bots for AI tools built into the iPhone, such as the Siri assistant, Bloomberg reports.
The acquisition would be a big boost for Google. Google’s chatbot has come under fire for giving biased answers to questions and publishing “diverse” images of historical figures, depicting white people like Nazi soldiers and Vikings as black. .
Apple is developing its own AI capabilities for the next version of the iPhone operating system, including a version of Siri that leverages “generative AI” technology similar to chatbots like Gemini and ChatGPT.
However, the company’s technology is considered to be far behind its competitors, so it may need to outsource some queries. For example, Gemini technology could be used to answer questions when Apple’s own systems don’t have answers.
But the partnership could raise concerns that it would give Google access to iPhone users’ data.
It may also attract the attention of regulators. Google already pays Apple an estimated $18bn (£14bn) a year to be the default search engine for the iPhone’s web browser Safari, and the US Department of Justice is suing Google on antitrust grounds over the deal. There is.
Google shares rose 2.5% in U.S. pre-market trading on Monday.
The company is scrambling to limit the damage caused by online backlash against Gemini. Last month, the bot stopped its ability to generate images after it was found to be returning images of Native American Vikings, black Nazi soldiers, and a female pope, and also failed to condemn pedophilia and depict Adolf Hitler. He also changed his text response because he refused to say whether or not Elon Musk had committed a sex crime. caused more harm.
Google CEO Sundar Pichai called the response “totally unacceptable,” and co-founder Sergey Brin acknowledged that the company often “leans to the left.”
According to Bloomberg, Apple also held discussions with OpenAI, the developer of ChatGPT.
Apple CEO Tim Cook has vowed to “break new ground” with AI this year, despite acknowledging the company is catching up to the likes of Google and OpenAI.
New AI features are likely to be announced at the company’s annual developer conference in June, and the company typically announces updates to the iPhone operating system before release in September.
Google did not comment, and Apple did not respond to requests for comment.
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