The major reasons for the significant increase in sales of dog clothing are the trend of treating pets like humans and as an integral part of the family, increased interest in pet health, and the growing popularity of Facebook, Instagram, and clothing for pet parents. There are also TikToks that encourage people to buy.
The global pet fashion market, centered on dogs, has been growing in recent years, with the market size exceeding $5 billion as of 2021, and is expected to exceed $7.5 billion over the next seven years (by 2031). .
“Pets have become an integral part of our families, and there is a tendency to humanize them,” says Ziri Spellman, brand and lifestyle manager at Biotope, a company that makes and sells food and supplies for pets. says Mr. “People empathize with animals and tend to buy them the same things they would buy for themselves, whether it’s food, accessories or clothing.”
Gucci, Versace, Christian Louboutin
Items such as sweaters, coats, raincoats, shirts, and vests are the most common and can now be found in any pet store. However, in recent years, there has been a growing trend of wearing designer clothes specifically for dogs. Brands like Gucci, Versace, Celine, Tommy Hilfiger, and even shoe brand Christian His Louboutin have launched capsule collections made for your furry best friend.
Additionally, some high-end collections are inspired by the designers’ own pets. For example, Gucci’s collection of sweaters, coats, and accessories was inspired by his creative director Alessandro Michele’s dogs, and Hadi’s various leashes, harnesses, and bowls for his Celine brand designed by his Slimane , made for his bulldog.
Go to an event wearing high-end brand clothes
This isn’t just a trend adopted by high-end brands. Streetwear brands like H&M, Urban Outfitters, and Adidas have also picked up on the trend and designed collections of dog clothing. Brands in Israel are joining the trend and launching special collections for dogs, including the BOSS brand, which launched a campaign a year ago with a collection of clothes and accessories for dogs.
Other than humanizing dogs and treating them as an integral part of the family, another reason for this growing trend also stems from the changing demographics of pet owners. In the UK, for example, almost two-thirds of people who recently got a pet are between the ages of 16 and 34.
“This is a generation that loves to express themselves in different ways, and dogs are also a means of self-expression,” Tsirir says. “Young people tend to take their dogs to various events and even incorporate them into private events (weddings, birthdays, brit milas, etc.), and most of them treat their dogs as just like themselves. People choose special outfits to look cool and stylish, and even take care to wear matching clothes to create an even cooler effect.”
How to choose clothes for your dog:
Color – If you are planning to travel with your dog, their clothing needs to be very practical, regardless of the weather. It is best to choose dark colored clothes as they are stain resistant and are more likely to last over time.
Size – Size is one of the most important characteristics to consider when purchasing items for your dog. Always choose clothing according to your pet’s breed and proportions. If there is a particular piece of clothing that your dog tries to take off or constantly plays with, it is probably uncomfortable for your dog and you should not buy it. Just like when buying clothes for yourself, remember that comfort comes first.
Gender – Most people choose clothing depending on the gender of their dog. For example, it’s common to buy pink clothes or clothes with flowers or “feminine” motifs for female dogs, but think outside the box and consider other patterns and colors for your dog. please. The main thing is comfort.
Fashion – Even your pet’s clothing is heavily influenced by the latest fashion trends in the fashion world. You can find inspiration on the internet and social media to find unique items for your dog. There are several brands of pet accessories and clothing in Israel. One of those is his RIBOS from Biopet, which recently launched its winter 2023-24 collection. We offer a wide range of high quality, practical, comfortable and warm clothing.
Each winter clothing collection is available in six sizes. Some of the collection models include fashionable double-sided coats in pastel colors, warm sweaters, coats with various patterns, and raincoats for dogs, influenced by urban style with a sporty element. We have all the items you need. .
Recommended consumer prices for the collection start from NIS 59. Available at some pet stores.