Google recently announced three key strategies for improving SEO and user experience by effectively implementing internal linking: In their “SEO Made Easy” video series, Google outlines their roadmap for successful internal linking.
In the first strategy, Google encourages you to create links from important pages to other pages on your site, with the goal of increasing visibility and navigation, improving the user experience.
The second strategy is link relevance and context. Google pinpoints the need for internal links to be embedded naturally within your content, directing users to related information. This not only enriches your content, but also helps reduce bounce rates.
The final strategy focuses on simple, logical anchor text. Google recommends that anchor text be intuitive and reflect the subject matter of the linked content.
As suggested by Google in their “SEO Made Easy” series, using internal links efficiently plays a vital role in optimizing your SEO and improving user experience. If implemented correctly, these techniques can improve your SERP ranking and keep users coming back to your website.
Strategic use of internal links highlights important content and accessibility to both users and search engines.
Boost your SEO with internal links from Google
It also helps improve your site’s ranking by helping search engines understand the relationships between different pages. Another benefit is that it improves user experience by providing relevant information that keeps users interested for longer.
Google spokesman Martin Splitt cited three key focus areas for using internal links effectively: user navigation, search engine crawling, and HTML best practices. Splitt emphasized the importance of a user-friendly internal linking system and adherence to HTML best practices to ensure a good user experience and website performance.
User navigation using internal links helps guide users throughout your site and directs them to important content. A well-organized and intuitive navigation system, such as a menu bar and search bar, can contribute greatly to the success of a website.
On the other hand, during search engine crawling, search engine crawlers like Googlebot use internal links to understand the structure of your website and the relationships between your content to render effective search responses.
In terms of HTML best practices, Splitt advises using proper HTML tags when creating links and implementing the nofollow attribute when linking to non-essential pages. He also warns against the overuse of internal links and emphasizes logical connections between content.
Finally, Splitt discusses the technical aspects of link creation and advises against using non-standard elements. He emphasizes the need to understand both the visual and functional aspects of links and to use the appropriate HTML tags. The key to effective link creation is to stick to the basics.
