Over the past few months, many website owners have reported Decreasing traffic This is because a Google search update caused the site’s ranking in search results to drop.
But at least one website saw an unprecedented increase in referrals due to Google search changes.
Social platform Reddit appears to have benefited greatly from Google’s search engine update, with multiple media outlets reporting increased traffic to Reddit. According to analytics firm Similarweb, traffic to Reddit has increased by nearly 40%. Year-on-year change In May.
And this spike in traffic is likely the result of Google’s actions.
Reddit introduces AI-powered tool to detect online harassment
Google prioritizes Reddit
Reddit is nothing new: the online platform will celebrate its 20th anniversary in 2025. So what is the reason for this sudden increase in traffic?
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Anyone who regularly uses Google Search can probably attest to the recent popularity of Reddit on the search results page, a trend that has been widely noticed among SEO experts and tech enthusiasts. Steve Paine, manager of SEO firm Sistrix, told Business Insider earlier this month that “no website has increased its search visibility so rapidly in the U.S. in at least the past five years.”
Some have speculated that a partnership between Reddit and Google could be behind the spike in searches for Reddit, though Google has denied this. Announced Earlier this year, the company gave Google permission to train an AI model on Reddit content, but Google claims the agreement “did not include any ranking of the content,” according to Insider.
As Search Engine Journal He points out that one of Google’s recent search updates could be the reason for the increase in Reddit links appearing in Google searches: The tech giant recently updated its search algorithm to prioritise “helpful content” that appears in discussion forums.
Danny Sullivan, head of Google search, recently Dealt with On this issue, they say that Reddit content shows up more in Google search results because that’s what people are looking for.
Google search tricks have been around for a while now, and users addition of words Whenever I want to know what consumers think about a particular product or service, I type “Reddit” at the end of my search query. These kinds of Reddit posts are usually full of unfiltered comments and opinions from other users, no matter what the subject.
It’s not a stretch to speculate that Google has noticed this trend and, either directly or indirectly, has actually improved Reddit search results through its recent algorithm updates.
Reddit traffic is booming right now, but it remains to be seen how long it will last. As any website owner can tell you from experience, Google can quickly reverse your gains with their next update.