Unless you’ve heard of it before, you’ve probably heard of TikTok. TikTok is a short-form video platform that has been the basis of many viral moments over the past few years.
If your brand is on TikTok, you’re probably aiming to create your own viral moment. A combination of a well-thought-out TikTok strategy, posting at the right time, and mastering TikTok SEO can greatly help your efforts.
Learn more about what TikTok SEO means, ranking factors to keep in mind for your videos, and how to create content that ranks well on TikTok.
let’s start.
What is TikTok SEO?
SEO stands for search engine optimization. This is often used to refer to Google and web pages that appear in search results. For example, this article is an example of his traditional SEO-optimized content. You may have found it by searching for “TikTok SEO” on Google or Bing.
TikTok SEO is similar, but it takes place on TikTok. TikTok SEO is the practice of optimizing video content (rather than website content) for TikTok’s search engine, algorithm, and “For You page” (rather than search engine results pages or SERPs).
TikTok is becoming increasingly popular in search. In fact, 40% of Gen Z would use his TikTok or Instagram instead of Google for searches. For example, if someone is looking for a local lunch place and you’re running his TikTok looking for restaurants and lunch spots, you want your video to appear first. This is where TikTok SEO comes into play.
TikTok SEO ranking factors
Every search engine has its own factors that help rank your content. Just like every social media platform has algorithms that help show relevant content to each user. On TikTok, they are the same thing.
The TikTok algorithm has been talked about a lot because of its ability to place more relevant content in users’ feeds (known as For You Pages or FYPs for short). These factors also influence the content that appears in search results.
Three main factors are used to determine which videos are shown to which users: user interaction, video information, and device/account settings.
user interaction
User interactions refer to the actions each user performs on videos they have already watched. This information is stored in order to improve the content shown to each viewer and create a better user experience.
These interactions include:
- nice!
- stock
- I will follow
- comment
- completion
- skip
The algorithm looks at these actions to understand the type of content each user prefers and adjusts FYP accordingly.
video information
The information that comes with each video also helps the algorithm decide which videos to display. This includes captions, hashtags, sound clips, and other identifying elements on the video. This is one of the most important parts of TikTok SEO, ensuring that your video shows up when someone searches for relevant keywords or hashtags.
Device and account settings
Finally, your own device and account settings also come into play. Information such as the type of device you’re using, your location, and language settings will affect the content you see on FYP.
5 TikTok SEO tips to increase the reach of your content
It’s one thing to know what the algorithm is looking for. Knowing how to create content that ranks is another. As you plan, create, and publish your TikTok video content, keep these five tips in mind to increase your chances of appearing in searches and feeds.
Conduct TikTok keyword research
Our content team conducts keyword research to determine which web pages and blog posts make the most sense to create for your audience. Social media teams need to do the same for TikTok.
Some traditional SEO tools can be a great starting point. Using tools like SEMrush and his Ahrefs, you can get a rough idea of what your target audience is searching for on sites like Google to learn more about your industry and business.
You can also take advantage of TikTok’s keyword insights tool. This tool helps you find keywords, show you relevant videos and ads, and find keyword phrases to use in your captions.
Another great option is to use the TikTok app and its search engine yourself. Let’s say you manage his TikTok account for an online plant shop and care company. Start with the basics and try searching for “plant care” on the TikTok app. TikTok’s search feature displays an auto-populated list of results that other users are searching for.
Each autofilled result can be an idea for a video or series of videos. You can also narrow your results further by adding additional characters after your initial keyword request. Enter as follows.
- caring for plants
- plant care b
- plant care c
Check out more video ideas like this and more. Use traditional SEO tools to find more starting points for keywords that you can enter into TikTok’s search feature.
Create high-quality TikTok content
The next step is to create high-quality TikTok videos. You also need to create content consistently. TikTok recommends that he publish videos 1 to 4 times a day, especially if you want to test his type of new content and see what his viewers are most interested in. The best time to post on TikTok varies by industry, but the more content you post, the more likely it is to go viral.
Here are some tips for creating TikTok content that your audience will enjoy.
- Please keep your video to around 30 seconds (internal data According to TikTok in 2021, 21 to 34 seconds is optimal.)
- Use TikTok’s editing features to make your videos native and approachable
- Incorporate trending sound clips and memes into your content
- Find a subculture where your content and brand fit
- Try different types of videos
Look at successful videos and try to replicate their success. Eventually, you’ll arrive at a formula that works for your brand and helps you gain more followers.
Leverage trending challenges and hashtags
Another key to creating high-quality, engaging content that TikTok users want to see is leveraging trending challenges and hashtags. TikTok challenges have been a staple since the app’s inception. Many of the top he TikTokers gained their status by starting and participating in challenges. Your brand can do the same.
Brand challenges, such as Wet N Wild’s #BiggerIsBetter challenge and Scott’s #DoTheScottsSlide challenge, are a great way for these businesses to get noticed and reach a large audience on their apps. Additionally, commonly used hashtags will appear in search results, improving your SEO rankings.
Whether you’re looking to create your own challenges or leverage existing challenges that make sense for your brand, we recommend incorporating this tactic into your TikTok marketing strategy.
Use keywords in captions and videos
Include your video’s keywords in the captions, hashtags, and on-screen text you add to your videos. This strengthens your video’s relevance to your topic and increases your chances of appearing in search results.
However, your caption should be appealing. Please do not include keywords. Instead, strategically place keywords within your captions to help tell the story of your video better. Ask questions and encourage your viewers to leave comments. You can use these comments to create further video content. Consider incorporating some of the keyword phrases you discover using the Keyword Insights tool.
Additionally, you should include 3 to 5 hashtags in your TikTok caption for maximum results. And to help your video rank better, you should include your keyword verbatim in at least one of these hashtags. Look at competing accounts and influencers in your niche to find relevant hashtags. You can also try the TikTok hashtag tool to generate some top hashtag options.
Finally, if you include on-screen text with your video (one of the many editing features available within the TikTok app), make sure at least one of your captions or text snippets includes your keywords. On-screen text and captions help algorithms better understand what your video is about, but they also help with accessibility.
Interact with the TikTok community
Finally, interact with your audience. Videos from active, legitimate accounts are much more likely to rank than inactive accounts that are only focused on publishing and promoting.
There are several ways to engage with your audience on TikTok and encourage them to interact with your brand account.
One option is to go live. Live streaming is very popular on his TikTok and is a great way to show his followers and customers how he works behind the scenes. Go live while creating or packaging your product. Host an AMA or FAQ session to answer your followers’ questions about your products or services. Talk to people who participate or comment on your live videos to make them feel included.
Another option is to use regular video content and encourage viewers to leave comments, like the video, and share it with their friends and followers. TikTok comments can be leveraged for future content, so just ask questions, poll your viewers, and find other ways to get them to leave comments.
You can use these comments to create new videos. This type of content feels natural to viewers and can encourage them to cycle through past videos to see where comments are coming from. This will increase your views and show your TikTok that you have a popular account and people want to see your videos.
Finally, consider collaborating with TikTok influencers. Find popular TikTokers in your industry and reach out to them about partnerships. They can create content that promotes your brand, drives people to your account, increases your following, and proves that you’re a trusted resource.
The community on TikTok is the key to growing your account and creating top videos. Every minute you spend creating content should be spent interacting with other users on TikTok.
Start ranking with TikTok SEO tips
Ranking on TikTok starts long before you create a video. Implement your SEO strategy during planning, creation, and publishing to maximize your reach on the platform. Next, keep an eye on your TikTok analytics to make sure you’re seeing the results you’re looking for.
