The opinions expressed by Entrepreneur contributors are their own.
Search engine optimization (SEO) has been around for over 25 years. However, the industry has evolved significantly since its inception, and it seems like every year there is a major algorithm update that completely changes the game.
Due to the dynamic nature of SEO, many online guides on this topic offer outdated advice. Strategies like keyword stuffing, link farming, and writing articles specifically for search engines no longer work.
In fact, they can negatively impact your website’s rankings.
Still, SEO remains an invaluable tool for businesses to reach more customers, drive organic traffic, and increase brand awareness. That’s why we wanted to share the three most important SEO strategies that will help you rank higher in 2023.
Related: 5 Easy SEO Strategies to Improve Your Rankings
What is SEO? Why is it important?
SEO is a comprehensive approach that combines multiple optimization strategies to improve a website’s visibility on search engines such as Google. Whether it’s on-page SEO, off-site SEO, or technical SEO, you need to be familiar with the latest techniques to improve your website’s rankings.
Today, SEO is not just an option, but a must-have for your business.
-
Improve your online visibility: SEO helps your website rank higher on search engines and get your website seen by more potential customers.
-
Drive organic traffic: SEO drives visitors to your website and attracts customers who are genuinely interested in your content, products, and services.
-
Improved user experience: SEO involves creating high-quality content, increasing page load speeds, and leveraging other practices that can make your website mobile-friendly and provide an overall better experience for your website visitors.
-
Establish permissions: SEO makes your website look more authoritative. That’s because users tend to trust search engines to present them with the best possible content.
3 SEO Techniques for 2023
Search engine algorithms continue to evolve, so it’s important to stick to the strategies that produce the best results. Here’s what you can do to improve your rankings in 2023.
1. Focus on content velocity:
Content velocity is a strategy that emphasizes the importance of publishing large amounts of content as quickly as possible. The idea behind this is that if the content isn’t there, you can’t rank it.
Simply put, the more content you create, the more opportunities you have to rank for relevant keywords. This may sound like a basic principle, but most websites out there don’t adhere to it.
Content speed is important because the faster you publish content related to your field of expertise, the faster Google will recognize your website as authoritative.
Content speed is essential to rank well, but you shouldn’t sacrifice quality for quantity. This means that all the content you create must provide value to your readers and align with their intent. Striking this delicate balance between quantity and quality can be difficult, but definitely rewarding.
When you start working with a client, we recommend creating at least 20,000 to 30,000 words of new content each month. By publishing content faster and incorporating relevant keywords, you can reach topical authority faster. Google doesn’t have a specific authority metric, but websites with fewer pages are less likely to be considered authoritative.
That’s why content velocity is a great strategy to climb search engine rankings faster.
Related: 5 ways to optimize your content for better Google rankings
2. Make guest posts with value:
Guest posting has been one of the most popular ways to build backlinks for many years. However, if you go to a website and pitch a guest post, there’s a good chance you’ll get rejected right away.
That’s because authoritative websites receive hundreds of such requests, and when they approve them, they usually receive content that doesn’t add any value to their readers. No one is interested in uninspiring 500 word blog posts that just clutter the web with the same old information. To make matters worse, many guest posters these days simply provide unoriginal AI-generated content.
A more effective alternative is to provide valuable guest posts that will benefit your website. For example, offering him a 2,000 word article optimized around keywords related to your business would be a much better deal. By doing so, you can actually provide some value to website owners. They get long-form articles that they would otherwise have to pay for, and you receive backlinks in return. It’s a win-win.
3. Use AI to improve your writing process.
AI is not good enough to replace human writers. However, content writers can significantly improve their writing process due to increased efficiency and productivity.
For example, AI tools like ChatGPT are great for quickly creating attention-grabbing headlines and intro sections that follow a proven formula. For example, instead of spending an hour figuring out the introduction angle according to the AIDA (Attention, Interest, Desire, Action) formula, with ChatGPT you can create an introduction section in seconds using a simple command like: can be generated.article titled [Title]. Follow AIDA’s copywriting formula. ”
You can also use AI to generate content summaries, come up with new keywords, and personalize content to add your own touch to your articles. For example, you can make your content more engaging and relatable by asking ChatGPT to make puns, make comparisons, or provide examples to emphasize your points.
Related: 5 Essential SEO Strategies for Entrepreneurs to Increase Traffic
SEO helps businesses increase their online visibility, increase authority, increase organic traffic, and improve user experience. However, it is important to say goodbye to his outdated SEO strategies and adopt his proven SEO techniques that will help you rank higher in 2023.
Focusing on content velocity, value-backed guest posting, and using AI to improve the writing process can be the biggest game-changer for your SEO strategy.
Try them out and watch your SEO rankings improve.
