Generative AI is revolutionizing SEO, especially for large websites that address complex technical challenges.
AI’s extraordinary ability to analyze data, predict trends, assist with content creation, and automate tasks can help shift your SEO approach from reactive to proactive.
Check out 10 ways to boost your SEO with generative AI tools like ChatGPT, Bing Chat, and Anthropic’s Claude.
1. Improving information architecture
Capture top-funnel and mid-funnel search traffic with an internal link structure optimized for your customers’ buying process and search behavior. It also improves the user experience and drives engagement and conversions.
Generative AI helps organize your inventory, content, and demand data to create the best internal link structure.
Inventory structuring for SEO-friendly classification
- Use generative AI to examine the current content on your website, whether it’s a product listing for an online store or an entire collection of articles for a web publisher.
- Extract a clear and detailed organizational structure that reflects your site’s content.
- This structure should cover different user intents and needs throughout the purchasing process.
- Cross-reference with demand and internal search data to ensure that classification category names match the vocabulary commonly used by users searching for these items.
- Use this taxonomy as the backbone of your site structure to improve your user experience.
- For example, using AI to extract taxonomies for online used bookstores using unstructured book description data, such as genre, subgenre, author, edition, theme, mood, publisher, era, etc.
adaptive navigation
- Using AI to analyze how customers browse and search can improve website navigation.
- By considering the right combination of supply and demand data and user preferences, we create a more user-friendly experience and ultimately increase user engagement.
2. Enhancement of content
Don’t be afraid to leverage generative AI to enhance your content strategy. AI can become a trusted partner and a go-to tool for content gap analysis, content enrichment opportunities, and more.
Predictive content planning
- Use AI to analyze internal and external search behavior and sales data to identify emerging trends.
- The online bookstore in the previous example might monitor Google, Amazon, or other marketplaces to detect increases in search volume or chatter about a particular literary genre, book, or author to find new May represent content creation opportunities.
Seasonal content adjustments
- Leverage generative AI to develop content calendars for seasonal events, literary events, book releases, writing contests, and more.
- This ensures that your site’s content marketing remains relevant and timely.
Let’s dig deeper: 17 tips to improve your AI-assisted content creation process
3. Strengthen data analysis
AI can be a valuable tool for understanding your audience, their search patterns, and their behavior on your site. Use these insights to evolve her SEO strategy.
Insights into user engagement
- Use generative AI tools to analyze user engagement data such as page views, time on page, and click-through rates to identify the most engaging content and successful page types.
- Understand how users interact with different types of content and what interests them most, and build on these insights.
behavioral pattern recognition
- Use AI to detect patterns in user behavior, such as common exit points and frequently viewed sections.
- Evaluate your findings to highlight opportunities for user experience issues and SEO content gaps.
Key audience segments
- Go beyond GA affinity categories to identify specific customer segments that are most interesting, such as those interested in historical fiction or rare collectibles.
- Use these insights to expand your relevant content offerings and product inventory to capture essential demand.
4. Sophistication of keyword strategy
We use generative AI technology to go beyond traditional keyword research by analyzing your competitors and predicting the most valuable, popular, and relevant keywords for your business.
While many existing SEO platforms such as Semrush, Ahrefs, and Moz already rely on some AI features to power their tools, AI-powered Bing Chat can help you take your keyword research to the next level. Masu.
Simulating SEO queries using Bing Chat
Identify key themes and topics
Start by identifying key themes and topics related to your area of expertise. For a used bookstore, this might include phrases like “Victorian literature,” “rare first editions,” or “antique poetry collections.”
Formulate questions for potential customers
Use your initial list of topics and phrases to create seed search queries that your customers might use, such as “the best Victorian novels,” “where to find rare first edition books,” or “recommended antique poetry collections.” Create an extended list of. (You can use ChatGPT here.)
Participate in Bing chat
Access Bing Chat through Microsoft Edge and enter formulated queries into the chatbot to simulate the customer search process.
Analyze the results
Analyze search results provided by Bing Chatbot by query. Pay attention to the types of content that are ranking highly (blogs, product listings, articles) and note any recurring themes or keywords that appear in the top results. These are more likely to be his SEO top performers in your niche.
Apply insights to your SEO strategy
Use insights to develop your content strategy. For example, if your top search results for “Victorian literature guide” include book recommendations, analysis of the period’s major themes and authors, or collections of poetry, consider optimizing your existing content or Consider investing in comparable new content that may conflict with your format.
Bonus: Use Bing Chat to contextualize keywords
Convert important topics and questions into questions such as “What is the genre of popular Victorian novels?” “How do you collect rare first edition books?” To understand the broader context in which these keywords are used and discussed.
Look at patterns in how these keywords are used and see if some terms tend to appear in certain contexts or with certain topics.
For example, if “rare first editions” are often talked about in collecting and preservation, consider tailoring your content to this need.
5. Schema optimization for SERP features
Google’s SERPs have come a long way since the “10 blue links” days.
Dozens of SERP features make up today’s universal results. While not everything is designed to drive traffic to a publisher’s website, increasing visibility across SERP features is critical to building brand and top-tier recognition.
Tools like ChatGPT can help you identify rich snippets and SERP feature opportunities for different content and page types (book listings, reviews, question and answer pages, images, etc.) and generate appropriate schema markup. very helpful.
Featured snippet list placements (coveted position zero) often have CTRs of 30% or more. Maximize your organic CTR opportunities by leveraging ChatGPT to suggest formatting options that help you optimize your top pages for featured snippet placement.
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6. Unlock insights from offsite data
Off-site signals, brand sentiment, ratings, reviews, and user feedback that appear on social media and other platforms provide valuable insights for product improvement and brand authority and trust, which is critical in the EEA era. Unveils huge opportunities for building.
Many great platforms and tools leverage generative AI for brand sentiment analysis, but you can also use ChatGPT, Bing Chat, or similar tools to accomplish this task.
Data aggregation
Use Bing Chat to find recent news articles, blog posts, social media posts, and forum discussions about your brand. Compile this data into a document or database for analysis.
Initial analysis with ChatGPT
When you enter aggregated data into ChatGPT, it summarizes the overall sentiment expressed by the data provided.
Ask your chatbot to identify key themes and topics that are frequently mentioned in relation to your brand.
Understanding context with Bing Chat
Use Bing Chat to understand the broader context of sentiment. For example, if you have negative emotions, we can help you explore the reasons behind it by providing relevant news and social media posts.
Use it to analyze data in bulk to identify user sentiment, find patterns, and improve your online reputation, adjust product inventory, and highlight other concerns and opportunities. We issue practical recommendations that you can use to
7. Trend prediction
Use generative AI to identify and capture emerging trends before your competitors do.
The market is saturated with AI-driven predictive models, from freely accessible Google Trends to more complex and customized solutions that use TensorFlow and Keras to build customized predictive models.
AI can also be used to predict trends, but requires a more creative approach that involves aggregating, summarizing, and analyzing information.
Gather relevant insights by collecting recent news articles, blog posts, and other relevant data on a specific topic into the tool and requesting an overview of this information, including an overview of current market trends.
8. Streamline SEO analysis
Use generative AI to automate critical and repetitive analytical SEO tasks, increasing efficiency and freeing you to focus on strategic growth.
Google Sheets and ChatGPT provide a simple, intuitive, and budget-friendly solution for continuous data analysis, tracking, and more.
Automate data export
Automate data export from GA, GSC, MySQL, or various SEO platforms directly in Google Sheets using existing spreadsheet add-ons, third-party tools, Google Apps Script, or built-in integrations.
Use GPT for Sheets or a similar add-on
Connect to the OpenAI API using GPT for Sheets or a similar add-on to analyze data directly in spreadsheets and streamline your workflow.
(Note: Always use caution and common sense when leveraging AI models to analyze your own data.)
9. Create content that resonates
By understanding your audience’s emotional needs, you can create more relevant content that resonates with your users’ interests and increase engagement.
Leverage tools like Anthropic’s Claude to interpret feedback, extract emotional triggers, and understand underlying user preferences.
Regularly re-evaluate and adjust your SEO content strategy using new insights from Claude to ensure your content remains relevant and engaging.
10. Enhance SEO storytelling
Use AI to bring your SEO strategy to life and transform your SEO data into compelling narratives for more effective stakeholder presentations, strategy recommendations, and quarterly check-ins.
Data storytelling
- We use AI to analyze your SEO metrics and present them as a compelling story that explains your digital efforts and successes.
- For optimal effect, map your story to a traditional, recognizable three-point narrative structure.
Enhance your presentation
- Use generative AI to create clearer, more impactful, and more consistent deck-matching visuals.
audience analysis
- Knowing your audience and their triggers will help you make your SEO presentation a success. AI helps you understand your audience and its internal dynamics based on known data and inferences.
- Evaluate the insights and suggestions generated by AI and use them when necessary to make small but impactful adjustments to your pitch.
Streamline your SEO efforts with generative AI
Generative AI tools like ChatGPT, Bing Chat, and Anthropic’s Claude offer immense opportunities to optimize and enhance nearly every aspect of your SEO strategy.
AI increases efficiency, uncovers insights, predicts trends, and helps websites match search intent and user needs.
By leveraging the multifaceted applications of AI, SEO professionals can shift their approach from reactive to proactive, gain a competitive edge, and gain the ability to continually refine and improve performance.
Dig deeper: How to integrate generative AI into SEO
The opinions expressed in this article are those of the guest author and not necessarily those of Search Engine Land. Staff authors are listed here.